Artists will create art with AI

And we need artists to figure this out soon.

Aug 16 • Laurie Nicol

The Price of Thinking | Falling AI prices leads to massive increases in net AI spending

The Jevons Paradox, and why collapsing AI prices produced an explosion in AI consumption.

Aug 14 • Laurie Nicol

July 2026

The Price of Thinking | AI is a complementary good, and you might be the complement

Intelligence now has a price: “The Price of Thinking” is a series about the economics of AI. Each post takes one concept from an economics perspective…

Jul 17 • Laurie Nicol

The Price of Thinking | AI is a substitute good, and it does not have to be good.

The Price of Thinking is a series about the economics of AI. Each post takes one concept from an economics perspective and uses it to make sense of what…

Jul 9 • Laurie Nicol

The Price of Thinking | Intellectual labour just lost its monopoly.

'The Price of Thinking' is a series about the economics of AI. Each post takes one concept from an economics perspective and uses it to make sense of…

Jul 6 • Laurie Nicol

June 2025

October 2024

January 2024

Why marginal costs of software mean Open Source software exists

$0 marginal costs mean software can be free

Jan 17, 2024 • Laurie Nicol

November 2023

The zero(ish) marginal costs of software

Last week I explored why margins make a SaaS business.

Nov 16, 2023 • Laurie Nicol

1

What makes a SaaS startup?

Margins

Nov 7, 2023 • Laurie Nicol

1

What is a startup?

Financial products all the way down.

Nov 1, 2023 • Laurie Nicol

1